Ethiopian Coffee Cupping and Promotion Event held at the embassy hall with the theme of ” Taste from the Origin” where the ambassadors from African countries and Chinese business communities were attended.
Speaking at the opening ceremony of the event, Ambassador Teshome Toga noted that “Ethiopia Coffee Cupping and Promotion Event” intended to create a better awareness of coffee beans for its unique quality and taste.
He added that Ethiopian Coffee is an agricultural item which has been dependable source of foreign currency earnings and revenues for millions of Ethiopian families for many years. Ambassador stressed that Coffee, indeed is a proud consumer and export item of Ethiopia, with its unmatched quality.
Noting that even though the trade balance is in favour of China, Ambassador Teshome in his remark said, bilateral trade volume has reached 2.19 billion USD, of which Ethiopia’s export grew at eight percent for two consecutive years.
According to Ambassador, recent data shows that China imported about 12,380 tons of coffee from Ethiopia in 2021, compared to 4178.9 tons in 2020, which has grown by 196%. This stunning increase implies the huge potential market in China, He said.
The Director of Ethiopian Coffee Culture Center Mr. Yuan Wei on his part said that the popularization of coffee culture, the growth of the number of coffee shops, the acceleration of urbanization and the increase of per capita disposable income would be the driving factors for the rapid increase of coffee consumption.
Stated that Beijing is not only the capital of China, but also the political and cultural center, Mr. Yuan said on his remark, the operation of the Ethiopian Coffee Culture Center plays a great role in promoting Ethiopian cultural and trade.
Ever increasing Ethiopian coffee consumers realizing that Ethiopian coffee is not only the origin of coffee in the world, but also the best coffee in the world, Mr. Yuan added.
Moreover, noting that the organization will strive to develop the cultural and trade exchange between China and Ethiopia under the Belt and Road Initiative, the director promised, to exert their effort to bring Ethiopian coffee into the high-end market of China.