On 08 July 2022, Deputy Head of Mission Ambassador Dawano Kedir, held a discussion with Ms. Lei ZHAO, head of Public Affairs and Strategy and from Teams Douyin Group on ways to promote Ethiopian export products, culture and tourism destinations.
During the discussion, Ambassador Dawano said, Ethiopia exports predominantly agricultural commodities and its one of the leading organic coffee and sesame producer in the world. Ambassador Dawano has further stressed that, in addition to strong political relations that exists between the two countries, the economic relations are also steadily growing over the years. In a bid to expand the promotional activities of Embassy, he mentioned, working jointly with well known social media giants like Douyin Group is a key.
Ms. Lei ZHAO on her sides said Douyin Group is launching project called ”one country one product” which will have a great opportunity to enhance the connectivity between Ethiopian products to Chinese consumers. She added that, certain collaboration between the company and the Embassy will take place in terms of creating Embassy’s official account on Douyin digital platform to address Ethiopian Trade, culture and Tourism opportunities to its huge Chinese viewers.

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